Author Archive | Joe Hammer

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New Years Resolutions THAT STICK!

The Blind Leading the Mind – Forming a New Reality.  There are changes you’d like to make in your life. You’ve immersed in seminars, read books and listened to the “gurus,” but the change still seems to be elusive. How can that be? Join Joe today and discover why. You’ll also learn an actionable process you can use to […]

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Google Glass – Lunacy or Major Convenience?

Okay, so there’s been a lot of scuttlebutt about Google Glass – the new glasses with built-in data management. It’s all been a little vague to me, so I decided to do a little research last night before I went to sleep. I have a nasty habit of cracking open the notebook for some (more…)

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Are You Dripping on Your New Clients?

It’s called Drip Marketing – a communication process where a progressive business provides (or “drips”) a pre-assembled, pre-determined number of messages to customers or prospects over a specific time period. These messages can take the form of a combination (more…)

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7 Tips to Boost Business

Here are 7 tips to deliver more juice to your business the rest of the year… put em to use. 1. The Pareto Principle (also known as the 80/20 rule) indicates that 80% of the effects come from 20% of the cause. Applied to business, that means 20% of your clients are providing 80% of […]

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Logo Design 101ish

From Joe Hammer’s  “Brand Bullshit – Beyond the Logo”  A logo is a graphic rendition of your company’s identity. It should be comprised of a unique font style (no standard issue fonts), signature color palette, and often an icon or symbol. Some logos are known only by their (more…)

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What’s Your Archetype?

Carl Jung’s Archetypes – Which one are you? Psychologist Carl Jung discovered four distinct archetypes we experience as we process through our stages of life. The word Archetype comes from the root Greek words, archein, which means “original or old” and typos, which means, “pattern, model or type.” (more…)

Advertising Scents

I live in Arizona; HOT Arizona… And I also enjoy riding the bike (the Harley kind of bike)… When cruising the streets on a 100+ degree day (Yeah, it’s a dry heat) I’m exposed to a plethora of scents; some good, some not so good.. From the greasy aroma of a fast food restaurant to the […]

Flaky Facebook Fertilizer

Is it me or are people’s Facebook updates increasingly becoming as worthless as Facebook stock? I’m not on Facebook much, but when I do drop in, I’m amazed at the number of “status updates” providing little if any redeeming aspects to one’s quality of life. (more…)

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No More Tan Lines?

I’m sure you’ve seen the cute Coppertone girl who has been around for decades. She’s depicted in the company logo – an adorable little pig-tailed blond, along with a playful dog tugging on her swimsuit bottom and exposing her obvious tan line. (more…)

Peeling Back The Obvious Truth

There’s a Dunn-Edwards paint store a couple miles from my crib. It’s a great place, nestled right there on Frank Lloyd Wright Boulevard – a pretty busy street here in Scottsdale. However, there’s a serious problem looking over this establishment… (more…)

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