Joe’s Areas of Expertise

Joe’s Areas of Expertise

As a Lifetime Entrepreneur, Joe Hammer is a small business expert who has “walked the walk.” One of his clients referred to him as a human encyclopedia of business success tips, techniques and marketing strategies.

Joe is the founder of S.M.A.R.T. Marketing SystemsTM, Influential PerceptioningTM and Small Business EXCELerationTM Programs, all designed to assist business owners with more effective advertising and marketing strategies. Joe’s audience members and clients have successfully put his highly-effective advice to work in their businesses… and you can too!

Joe’s areas of expertise:

  • Direct Response Marketing
  • Lead Generation Advertising
  • Product/Service Differentiation
  • Media, Print & Web Integration
  • Test Marketing
  • Entrepreneurship & Business Start-Up
  • Positioning & Identity Development
  • Effective Graphic Design
  • Influential Presenting & Public Speaking Skills
  • Systems Development
  • Subconscious Motivation
  • Target & Segment Marketing
  • Copy Writing

Not only does Joe specialize in the above areas, but he understands how they work together to form an effective identity and cohesive marketing program for your company, practice or organization.


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