Stop blending in. Become the obvious choice in your market.
Joe Hammer delivers practical solutions to the real-world challenges small business owners face in an overcrowded marketplace: standing out and winning customers, putting AI and smart systems to work, and leading with confidence.
Where is your business stuck?
Pick the one that stings most. You’ll get the right next step.
Being good at what you do isn’t enough anymore.
Once, a high-quality product or service was enough for customers to find you. In today’s overcrowded marketplace, your competitors are a click away, and most of them sound exactly like you.
The businesses that win build their marketing around how people actually decide: emotionally first, logically second. They give buyers a clear reason to pick them, put their ad dollars only where they prove a return, and run on systems instead of heroics.
That’s the work Joe Hammer does with owners who are serious about growth.
Consulting and coaching built around the result you need
Get Noticed
For businesses that are good but generic, or hard to find online.
Identity and branding
A clear, consistent brand that gives customers a reason to choose you.
Lead generation
Direct-response marketing and advertising that brings in qualified leads, measured by results.
Online and AI search visibility
Show up when customers ask Google, ChatGPT or other AI tools for a recommendation.
Build It Right
For owners starting out, or running a business that depends on them for everything.
Small business start-up
Launch with proven strategy and skip the long learning curve.
AI and systems
Put AI and simple systems to work so routine tasks run without you and you get hours back.
Lead and Persuade
For owners who need to sell, present and lead with more confidence.
Influential Interactions™
Improv-based skills to listen better, think on your feet and win people over.
Presenting
Pitch and present so prospects, partners and audiences take action.
Owner mindset
Clear the limiting beliefs and habits that hold your growth back.
Plus speaking and presenting. Joe delivers all three as keynotes and workshops for conferences, associations and company events. See speaking programs
Personal development coaching
Business growth starts with the person running it. Joe helps you clear limiting beliefs, build confidence and get focused on your goals, drawing on his work in subconscious motivation and improv-based communication.
Clear limiting beliefsBuild confidenceSharpen your focus
Pairs with Joe’s book, The Unconscious Authority.
How working with Joe starts
A low-pressure path from first conversation to lasting results. You decide how far to go at every step.
Free
Strategy call
Try it first
Test drive
Ongoing support
Build and grow
A keynote your audience will actually use on Monday
No textbook theory. Joe gives your audience practical strategies they can put to work the moment they’re back at the office: how to get noticed and win more customers, how to put AI and systems to work so the business runs without them, and how to lead and persuade with confidence. Every session ends with clear next steps, not just a page of notes.
S.M.A.R.T. Marketing System™ Get Noticed
Business EXCELeration™ Build It Right
Influential Interactions™ Lead and Persuade
Persuasive Presenting™ Lead and Persuade
Subconscious Motivation™ Lead and Persuade
What clients and audiences say
“I’ve seen a lot of marketing material, but Joe’s stuff is awesome! Any business can easily double or triple their income using the techniques in Joe’s course.”
Robert Allen, New York Times best-selling author
“Joe’s program helped me realize how I was blending in with my competition. I now know how to differentiate my services in a way that appeals to the emotional buying process of my potential clients.”
Erick Kaind
San Diego, California
“Best program I’ve ever attended at the national convention. Joe is a true professional.”
Rich Guzzi
Mt. Sinai, New York
“One of the best workshops I’ve ever attended! Fast-paced, packed with great information and tips; stuff I will begin using right away!”
Anne King
Boerne, Texas
“Joe is a gifted speaker. He is a powerful communicator and is laser-clear with delivering his message.”
Kathie Scherff
Scottsdale, Arizona
“Joe is a no-nonsense, knowledgeable, informative and fascinating person. His work can make you money! Terrific seminar!”
Marilyn Gordon
Oakland, California
“I came away from your workshop full of fire! Yours was filled to the brim! Thanks for sharing your marketing secrets with us!”
John Hudson
England
Yes, that’s his real name...
Joe Hammer has been an entrepreneur his whole working life, and every business he ran got the same treatment: sharp advertising, smart marketing and solid systems. From hair salons to chiropractors, jewelers to plumbers, he has seen that winning strategies are rarely industry-specific.
Newspaper route at 10, self-employed at 17
Ran an auto collision and customizing shop, a graphic design firm and a hypnotherapy practice.
Chamber of Commerce president at 20
New entrepreneurs started asking to pick his brain, and the consulting practice began.
Radio and TV
Morning radio deejay and host of the nationally syndicated series The Auto Doctor.
Stage and improv
Magic, comedy and stage hypnosis shows; founder of The Outcasters improv troupe in Scottsdale.
Joe’s Books
Practical tools for the mindset, confidence and communication skills every small-business owner needs to lead, sell and grow.
The Unconscious Authority
Overcome the fears and habits that stall your business. In 30 days, learn to change how you react under pressure so you make decisions with confidence.
The Improv Edge
Build a more confident, creative team. Simple improv skills help you and your staff adapt fast, collaborate better and handle the unexpected.
Blank to Brilliant
Win more business through clearer communication. Think on your feet in sales calls, meetings and presentations, and lead conversations that move people to act.
Common questions
Quick answers about working with Joe, strategy calls and speaking.
Joe Hammer, known as That Small Business Guy, is a Scottsdale, Arizona marketing consultant, business coach, keynote speaker and author of The Unconscious Authority, The Improv Edge and Blank to Brilliant. He has been self-employed since age 17.
Joe works with small business owners and start-ups in nearly every industry, from hair salons and chiropractors to jewelers, plumbers and insurance agents. He focuses on identity and branding, lead generation, AI and systems, start-up strategy, and influential communication and presenting.
It’s a free, no-pressure Zoom call. Joe learns about your business and the real-world challenges you’re facing, then recommends the right next step.
Joe’s keynotes and workshops include the S.M.A.R.T. Marketing System™, Business EXCELeration™, Influential Interactions™, Persuasive Presenting and Subconscious Motivation™, covering branding and lead generation, AI and systems, and influential communication.
Joe is based in Scottsdale, Arizona and speaks for companies, associations and conferences around the country.
Book a Strategy Call with Joe
A free, no-pressure, 30 minute strategy call on Zoom.