Be the expert they call first.
Joe helps you become the trusted authority in your market, so customers, reporters and event planners come to you. It starts with a free strategy call.
Advertisers get ignored. Experts get asked.
Your customers see more advertising every day than they could ever notice, and most of it slides right past them. A bigger ad only makes you louder in a crowd everyone has learned to tune out.
Experts play by different rules. When you’re known as the authority in your field, reporters quote you, event planners book you and customers trust you before you’ve said a word. Much of that exposure is free or low cost, and it keeps working long after an ad would have stopped.
on the 6 o’clock news
One of Joe’s clients tied his business to a special observance day and landed a live TV interview. Sales jumped after it aired. That’s the kind of exposure positioning opens up.
What Joe helps you build
Joe shapes the message with you. Then you leave with ready-to-use tools that keep it working.
Your expert messageA clear statement of what you know, who it helps and why you’re the one to trust. Everything else is built on it.
Expert one-sheetA single page that tells reporters, meeting planners and prospects who you are and what you can speak about.
Press release formatA clean, editor-friendly layout for announcing news and offering yourself as a source.
Special reportYour own consumer guide or white paper, so you’re the author of the inside information in your industry.
Viewpoint newsletterA one-page newsletter that keeps you in front of clients and media contacts between projects.
Short expert talkA ten-minute presentation on little-known parts of your industry, with clean slides instead of bullet-point walls.
Promotion calendarSpecial observance days you can tie your business to for media coverage and social posts most competitors ignore.
How it works
Book a strategy call
Find your angle
Put it to work
Take it further
Positioning gives you something clear to say. These are the two ways Joe helps you say it everywhere.
Production services
Joe’s team writes, designs and produces your one-sheet, special report, website and promo video, so your new positioning shows up the same way everywhere.
S.M.A.R.T. Marketing System™
Positioning is the Stand Out step of Joe’s marketing program. Keep going with Motivate, Attract, Respond and Track to turn attention into steady sales.
Book a strategy call with Joe
Tell Joe what you do and who you want to be known by. He reads every message himself and will follow up to set up your free, no-pressure call. Or call 480.614.5596.