Yeah, that’s my real name. I’m a lifetime entrepreneur who sprouted into a personal and small business coach, mentor and marketing consultant. I’ve been self-employed since the age of 17 (10 if you count my newspaper route). I’ve operated a variety of small businesses, from a state-of-the-art auto collision repair and customizing business to a progressive graphic design firm. I’ve assisted clients in banishing life-long challenges, limitations and habits in a dynamic hypnotherapy practice (some of their stories are referenced in my book, The Unconscious Authority). I’ve moved my share of heavy boxes as a tool and equipment wholesaler. 

On the fun side, I’ve entertained audiences with my unique Magic/Comedy and Stage Hypnosis shows, as well as performing and teaching improvisation comedy. I recently authored The Improv Edge, introducing readers to essential improv skills that will assist in creativity, spontaneity, listening, acceptance, confidence building, collaborative creativity and teamwork ... and all in an active and fun way! I also founded The Outcasters - a premier improv troupe and training center in Scottsdale, Arizona. See Joe's corporate improv training information here.

I’ve been a morning radio deejay and I hosted a nationally syndicated television news series on auto care, The Auto Doctor. Not to brag, but I've done a lot.

Whatever business venture I delved into, I routinely implemented highly-effective advertising, marketing and systematization strategies into them. And the markets responded. As president of my local Chamber of Commerce at age 20, I got a lot of lunch offers from new entrepreneurs interested in "picking my brain" for business advice. I soon found myself speaking and consulting on the techniques I used to keep my enterprises recognized, profitable… and fun.

From hair salons to chiropractors, jewelers to plumbers, insurance agents to hypnotists, I’ve offered my consulting, coaching and speaking service to a variety of industries. The fact is, when it comes to the success of your advertising and marketing strategies, the industry truly doesn’t matter – it’s the effectiveness of the message and getting it to those who will eagerly respond to it. Successful strategies are seldom industry-specific. Remember, the drive-through window was originally the bank’s idea before the fast-food industry swiped the concept for use in their business.

I assembled a great deal of my strategies into a best-selling marketing course used by many successful entrepreneurs, How to Be Outrageously Successful and Make a Ton of Money in Your Service Business. Real Estate Guru and New York Times’ Best-Selling Author Robert Allen says...