Creating a Life and Business You Deserve

Scottsdale, Arizona  | 480.614.5596

Meet Joe Hammer


My name is Joe Hammer... nice to meet you!

Yeah, that’s my real name. I’m a lifetime entrepreneur who sprouted into a personal and small business coach, mentor and marketing consultant. I’ve been self-employed since the age of 17 (10 if you count my newspaper route). I’ve operated a variety of small businesses, from a state-of-the-art auto collision repair and customizing business to a progressive graphic design firm. I’ve assisted clients in banishing life-long challenges, limitations and habits in a dynamic hypnotherapy practice (some of their stories are referenced in my book, The Unconscious Authority). I’ve moved my share of heavy boxes as a tool and equipment wholesaler. 

On the fun side, I’ve entertained audiences with my unique Magic/Comedy and Stage Hypnosis shows, as well as performing and teaching improvisation comedy. I recently authored The Improv Edge, introducing readers to essential improv skills that will assist in creativity, spontaneity, listening, acceptance, confidence building, collaborative creativity and teamwork ... and all in an active and fun way! I also founded The Outcasters - a premier improv troupe and training center in Scottsdale, Arizona. See Joe's corporate improv training information here.

I’ve been a morning radio deejay and I hosted a nationally syndicated television news series on auto care, The Auto Doctor. Not to brag, but I've done a lot.

Whatever business venture I delved into, I routinely implemented highly-effective advertising, marketing and systematization strategies into them. And the markets responded. As president of my local Chamber of Commerce at age 20, I got a lot of lunch offers from new entrepreneurs interested in "picking my brain" for business advice. I soon found myself speaking and consulting on the techniques I used to keep my enterprises recognized, profitable… and fun.

From hair salons to chiropractors, jewelers to plumbers, insurance agents to hypnotists, I’ve offered my consulting, coaching and speaking service to a variety of industries. The fact is, when it comes to the success of your advertising and marketing strategies, the industry truly doesn’t matter – it’s the effectiveness of the message and getting it to those who will eagerly respond to it. Successful strategies are seldom industry-specific. Remember, the drive-through window was originally the bank’s idea before the fast-food industry swiped the concept for use in their business.

I assembled a great deal of my strategies into a best-selling marketing course used by many successful entrepreneurs, How to Be Outrageously Successful and Make a Ton of Money in Your Service Business. Real Estate Guru and New York Times’ Best-Selling Author Robert Allen says...

robert allen

I’ve seen a lot of marketing material, but Joe’s stuff is awesome! Any business can easily double or triple their income using the techniques in Joe’s course. I highly recommend it.

- Robert Allen, New York Times Best-Selling Author

I also published Joe Hammer’s Marketing Forerunner, a progressive print newsletter chocked full of cutting-edge advertising and marketing strategies for small business owners desiring greater market share. Hundreds of entrepreneurs have harnessed my personal and business development strategies and put them to work in their life and business.

Whether you’re a seasoned business owner or a budding entrepreneur ready to delve into the challenging but rewarding world of self-employment, I can assist you in gaining a powerful, competitive edge in your marketplace.

In addition to my consulting practice, I also present personal and business development programs to companies, groups, organizations and conferences around the country. Unlike speakers who deliver out-dated book theory, I bring hard-hitting, practical strategies to my audience. Strategies they can immediately put to work in their life and business – and I do it in a fun and entertaining way. As a stage hypnotist, I know the difference between dazzling an audience and putting them to sleep!

I’ve been honored to witness a lot of home runs with my clients. I have to say, there's no better feeling in the world than seeing a struggling business get a second wind to success. I’ve also received a lot of energetic and positive feedback from audience members who have attended my programs and shared their success stories.

I’m now relaxing in warm and sunny Scottsdale Arizona, teaching progressive souls how to elevate the success of their lives and businesses through more effective thinking, unconventional marketing strategies and systematization. I keep a pretty low profile and work only with people who are serious about the growth and success of their life or enterprise.

But enough about me – this site is about you!

If I can assist in your success, let me know. I don’t work with just anyone, but if you’re serious about growing your business, I’d be honored to assist. 

If you’re a program director or meeting planner and want to bring your audience a high-impact program that’ll boost their bottom-line while bolstering your credibility, e-mail me and let’s get started.


Joe Hammer
That Small Business Guy

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Joe's Areas of Expertise:


Direct Response Marketing


Lead Generation Advertising




Identity Integration


Graphic and Web Design


Systems Development


Small Business Startup


Subconscious Motivation


Influential Presenting

How can Joe best serve your needs? 

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Copyright 2020 - Joe Hammer, That Small Business Guy. All rights reserved.