Yeah, that’s my real name. I’m a lifetime entrepreneur who sprouted into a personal and small business coach, mentor and marketing consultant. I’ve been self-employed since the age of 17 (10 if you count my newspaper route). I’ve operated a variety of small businesses, from a state-of-the-art auto collision repair and customizing business to a progressive graphic design firm. I’ve assisted clients in banishing life-long challenges, limitations and habits in a dynamic hypnotherapy practice (some of their stories are referenced in my book, The Unconscious Authority). I’ve moved my share of heavy boxes as a tool and equipment wholesaler. 

On the fun side, I’ve entertained audiences with my unique Magic/Comedy and Stage Hypnosis shows, as well as performing and teaching improvisation comedy. I recently authored The Improv Edge, introducing readers to essential improv skills that will assist in creativity, spontaneity, listening, acceptance, confidence building, collaborative creativity and teamwork … and all in an active and fun way! I also founded The Outcasters – a premier improv troupe and training center in Scottsdale, Arizona. See Joe’s corporate improv training information here.

I’ve been a morning radio deejay and I hosted a nationally syndicated television news series on auto care, The Auto Doctor. Not to brag, but I’ve done a lot.

Whatever business venture I delved into, I routinely implemented highly-effective advertising, marketing and systematization strategies into them. And the markets responded. As president of my local Chamber of Commerce at age 20, I got a lot of lunch offers from new entrepreneurs interested in “picking my brain” for business advice. I soon found myself speaking and consulting on the techniques I used to keep my enterprises recognized, profitable… and fun.

From hair salons to chiropractors, jewelers to plumbers, insurance agents to hypnotists, I’ve offered my consulting, coaching and speaking service to a variety of industries. The fact is, when it comes to the success of your advertising and marketing strategies, the industry truly doesn’t matter – it’s the effectiveness of the message and getting it to those who will eagerly respond to it. Successful strategies are seldom industry-specific. Remember, the drive-through window was originally the bank’s idea before the fast-food industry swiped the concept for use in their business.

I assembled a great deal of my strategies into a best-selling marketing course used by many successful entrepreneurs, How to Be Outrageously Successful and Make a Ton of Money in Your Service Business. Real Estate Guru and New York Times’ Best-Selling Author Robert Allen says…