Meet Joe Hammer. He’s sat in your chair.

Joe has been self-employed since 17 and has run businesses of his own. Now he helps small business owners stand out, build systems that work and lead with confidence.

Why small business owners choose Joe

Plenty of advisors can explain marketing from a textbook. Joe learned it by running his own businesses and watching what actually brought customers through the door.

He’s been in your chair.Joe has run an auto collision and customizing shop, a graphic design firm, a hypnotherapy practice and a tool and equipment wholesale business. His advice comes from doing the work, not studying it.

What works travels across industries.Hair salons, chiropractors, jewelers, plumbers, insurance agents: Joe has worked with them all. The drive-through window started at banks before fast food borrowed it. He brings proven ideas from outside your industry, so you stop copying your competitors.

Marketing, systems and mindset in one place.Most advisors cover one piece. Joe connects how you get noticed, how the business runs and how you think and lead, because a problem in one usually starts in another.

Practical, and you’ll remember it.A former stage performer and improv teacher, Joe makes strategy clear and engaging. You leave with steps you can put to work right away, not a binder that sits on a shelf.

From a newspaper route to the stage

Newspaper route at 10, self-employed at 17He has worked for himself ever since.

Chamber of Commerce president at 20New entrepreneurs started asking to pick his brain over lunch. That was the start of his consulting practice.

Businesses of his ownAn auto collision and customizing shop, a graphic design firm, a hypnotherapy practice and a tool and equipment wholesaler. Each one got the same sharp advertising, smart marketing and solid systems.

Radio and TVMorning radio deejay and host of The Auto Doctor, a nationally syndicated TV news series on auto care.

Stage and improvMagic, comedy and stage hypnosis shows, then founding The Outcasters improv troupe and training center in Scottsdale.

AuthorThe Unconscious Authority, The Improv Edge and Blank to Brilliant.

“I’ve seen a lot of marketing material, but Joe’s stuff is awesome! Any business can easily double or triple their income using the techniques in Joe’s course. I highly recommend it.”

Robert Allen, New York Times best-selling author

A best-selling marketing courseJoe gathered his strategies into How to Be Outrageously Successful and Make a Ton of Money in Your Service Business, used by many successful entrepreneurs.

Joe Hammer’s Marketing ForerunnerHis print newsletter brought small business owners practical advertising and marketing strategies for winning greater market share.

Read what clients and audiences say

Where Joe can help

Decades of hands-on experience, organized around the three things every small business needs to get right.

Get NoticedFor businesses that are good but generic, or hard to find.

Positioning and differentiation
Identity and branding
Direct response marketing
Lead generation advertising
Graphic and web design

See consulting

Build It RightFor owners starting out, or running a business that depends on them for everything.

Small business start-up
Systems development
Putting AI and automation to work

See consulting

Lead and PersuadeFor owners who need to sell, present and lead with more confidence.

Influential presenting
Improv-based communication
Subconscious motivation

See programs

Who Joe works with

Business owners who are serious about growth

Seasoned owners whose business has stalled or blends in with the competition, and new entrepreneurs who want to start on solid ground.

Joe doesn’t work with just anyone. If you’re ready to put in the work, he’s glad to help you get there.

Meeting planners and program directors

Give your audience practical strategies they can use to boost their bottom line, delivered in a way they’ll enjoy. As a former stage hypnotist, Joe knows the difference between dazzling an audience and putting it to sleep.

Joe’s books

The people side of business, in three practical books: the mindset, confidence and communication skills that help owners lead, sell and grow.

The Unconscious AuthorityBreak the fears and habits that stall your business, and make decisions with confidence under pressure.

Get the book

The Improv EdgeSimple improv skills that help you and your team adapt fast, collaborate better and handle the unexpected.

Get the book

Blank to BrilliantThink on your feet in sales calls, meetings and presentations, and lead the conversations that win business.

Get the book

Book a strategy call with Joe

Tell Joe where your business is and where you want it to go. It starts with a free, no-pressure strategy call on Zoom. Or call 480.614.5596.