Training that pays for itself in your business
Five no-fluff programs on positioning, marketing, systems and persuasion. Each one is customized to your business and built to put to work the next morning.
Start with what’s holding you back
Pick the line that sounds most like you. It takes you straight to the program built for that problem.
Customers can’t tell us apart from the competition.S.M.A.R.T. Marketing System™
We spend on advertising and can’t tell what it brings in.S.M.A.R.T. Marketing System™
Everything in the business still runs through me.Business EXCELeration™
I’m starting a business and want to get it right the first time.Business EXCELeration™
My team talks past each other instead of working together.Influential Interactions™
I lose my nerve when I pitch or present.Persuasive Presenting™
I know what to do. I just don’t follow through.Subconscious Motivation™
Three things every owner needs, and the sessions that deliver them.
Get noticed, build it right, and lead and persuade. Every program is customized to your business or your audience. Take one, or combine them into a series.
Get Noticed
S.M.A.R.T. Marketing System™
Get chosen, not compared.
Best forOwners who are tired of competing on price, or who can’t tell whether their advertising is working.
Most small businesses are good at what they do and invisible in their market. This program fixes your positioning first, then builds marketing that brings in qualified customers and shows you exactly what every dollar returns.
What S.M.A.R.T. stands for
SStand OutPositioning, differentiation and a clear identity, so you stop being a “me-too” business.
MMotivateMessages built on the subconscious motivators that actually drive buying decisions.
AAttractLead generation, design that sells, and being found on Google and AI search.
RRespondDirect-response advertising and direct mail that get prospects to act now.
TTrackEvery marketing dollar has to prove it paid for itself.
Sessions you can book
Stealth Success
It Goes Without Saying
It’s All Greek to Me
Off the Fence and Through Your Door
Signed, Sealed and Delivered
Formats: 90-minute breakout, 3-hour workshop or 6-hour seminar
Build It Right
Business EXCELeration™
Build a business that doesn’t need you for everything.
Best forAspiring owners testing an idea, and established owners who have become the bottleneck in their own business.
Joe has been self-employed since 17 and has never had a boss, except his clients. This program covers what it takes to launch a business the market actually wants, plus the AI tools and simple systems that keep it running without burning out the owner.
What owners walk away with
The ten reasons most businesses never reach their potential, and how to avoid each one
A way to test whether your idea has a real market before you spend on it
Where AI and simple systems can take routine work off your plate and give you hours back
An action plan written for your business, not a generic template
Session you can book
Pulling the Diamond from the Rough
Formats: 90-minute breakout, 3-hour workshop or 6-hour seminar
Lead and Persuade
Influential Interactions™
A team that listens, thinks fast and wins people over.
Best forOwners and teams who want sharper communication, faster problem solving and better conversations with customers.
Improv isn’t about being funny on stage. It’s about listening, building on other people’s ideas and thinking on your feet. Those are the same skills that close sales, calm upset customers and make meetings productive. Expect your people to laugh, jump in and leave working better together.
Session you can book
Improve with Improv
Want more than one session? Joe also leads specialized corporate improv training.
Formats: 90-minute breakout, 3-hour workshop or 6-hour seminar
Lead and Persuade
Persuasive Presenting™
Pitch and present so people say yes.
Best forOwners who pitch to clients, partners or investors, and anyone who dreads standing up in front of a group.
Joe has spent years on stage as a speaker, workshop leader, television personality and entertainer. He teaches the psychology of what makes an audience lean in, plus the gestures, pacing and humor that turn a nervous presenter into a persuasive one, whether the audience is one prospect across a desk or a full ballroom.
Session you can book
Speak for Yourself
Formats: 90-minute breakout, 3-hour workshop or 6-hour seminar
Lead and Persuade
Subconscious Motivation™
Stop getting in your own way.
Best forOwners whose growth has stalled on habits, fear or follow-through, and leaders who want to motivate people without pushing.
You already know what to do. The habits and beliefs running in the background decide whether you do it. Drawing on Joe’s best-selling book The Unconscious Authority and his work as founder of Rapid Changeworks™, this program shows owners how to spot those patterns and change them, for themselves and for their teams.
Sessions you can book
The Blind Leading the Mind
You’d Better Believe It!
Formats: 90-minute breakout or 3-hour workshop. You’d Better Believe It! is also available as a 6-hour seminar.
How every program works
Whether it’s your own team or a convention ballroom, nothing is delivered off the shelf.
Before
Joe learns your people
Customized
Built around your goals
After
Support to put it to work
or call 480.614.5596
What owners say after a program
“Joe is a no-nonsense, knowledgeable, informative and fascinating person. His work can make you money! Terrific seminar!”
Marilyn Gordon
Oakland, California
“One of the best workshops I’ve ever attended! Fast-paced, packed with great information and tips; stuff I will begin using right away!”
Anne King
Boerne, Texas
“Joe’s program was the most lively and attention-keeping program I have seen. His message was a no-nonsense approach to effective marketing.”
Dennis Loreman
Bristol, Pennsylvania
“I came away from your workshop full of fire! Some of the courses I attend caused me to feel the presenter was ‘holding back’ the good stuff, but yours was filled to the brim!”
John Hudson
England
Areas of expertise
The ground Joe covers in his programs and in one-on-one consulting, in plain English.
Positioning Deciding what you want to be known for, then owning that spot in your customers’ minds.
Differentiation Finding the real reasons to choose you over the competition, so you stop competing on price.
Identity integration Making your name, look and message say the same thing everywhere customers meet you.
Direct-response marketing Advertising built to get a measurable response, so you know what every dollar brings back.
Lead generation A steady flow of qualified prospects who are ready to talk, instead of feast-or-famine months.
Advertising Messages people notice, believe and act on, in print, on the air and online.
Graphic and web design Design that looks professional and does a job: grab attention and get people to act.
Online and AI search visibility Being found when customers search Google or ask AI tools like ChatGPT for a recommendation.
Systems development Simple, repeatable processes, with AI where it helps, so the business runs without you doing everything.
Small business start-up Testing an idea, building a realistic plan and launching on a limited budget.
Subconscious motivation The hidden drivers behind decisions, used to sell, lead and change your own habits.
Influential presenting Speaking and pitching in a way that holds attention and moves people to act.
Common questions
What event planners and business owners ask before booking a program.
Find the right program for your business
Book a free, no-pressure strategy call. Tell Joe what you’re working on and he’ll recommend the program, format or next step that fits. Or call 480.614.5596.
Booking a speaker? Include your event date and audience in your message and Joe will confirm his availability.