Get Joe’s books
Three practical books on the people side of business: break the habits that hold you back, think on your feet and communicate so people act.
Which book should you read first?
Each book tackles a different part of how you think, lead and connect with people. Start with the one that sounds most like you right now.
You keep falling back into the same habits.Fears, stress reactions or habits you’ve tried to change with books, seminars and resolutions, only to slide back. Start with The Unconscious Authority.
You or your team feel stuck in a rut.Rigid thinking, self-doubt, perfectionism and meetings where nobody offers a new idea. Start with The Improv Edge.
You need to communicate better at work.Sales calls, pitches, meetings and tough conversations where you want to think on your feet and move people to act. Start with Blank to Brilliant.
The Unconscious Authority
Lasting personal change in 30 days. Second edition, July 2025.
Self-help programs, seminars and New Year’s resolutions rarely stick because they work on the surface. The Unconscious Authority goes after the root: the unconscious mind that holds on to old events, habits and beliefs and replays them in your life and work today.
Joe explains how those patterns got there, then walks you through a practical 30-day process to change them, the same approach his clients have used to clear fears, phobias, unwanted habits and emotional reactions.
Who it’s for
People stuck in old patternsHabits and reactions that came back after books, seminars and resolutions.
Anyone held back by fearFears, phobias and anxieties that limit your choices.
Business owners under pressureStress reactions that cloud decisions at work and at home.
Anyone ready for lasting changeA practical 30-day process instead of another pep talk.
What’s inside
How the unconscious authority quietly steers your life
How past “sensitizing events” trigger unwanted reactions today
The often mistaken power of thought
How faulty “historic recordings” play out in your life
How your sense of reality is formed, and how it can work against you
Mind maxims and how they shape your thoughts and experiences
How subconscious motivation calls your life’s shots
The three components of the mind and how they work together
How to take control of your mind’s “stealth processors”
The hidden cost of a faulty belief system
The Improv Edge
Improv skills for creativity, confidence and teamwork.
Improv isn’t only for the stage. The Improv Edge teaches the core skills improvisers rely on, including listening, acceptance, spontaneity and collaborative creativity, in an active, fun way you can practice anywhere.
You’ll learn to quiet your inner critic, let go of perfectionism and take risks without the fear of failure. Joe draws on decades of studying and teaching improv, from the Upright Citizens Brigade in New York City to The Outcasters Improv Training Center in Scottsdale.
Who it’s for
Improvisers and actorsSharper, more grounded scene work and stronger auditions.
SpeakersMore energy, punch and spontaneity on stage.
Team leaders and organizationsMore ideas, creativity and collaboration in meetings.
AnyoneMore confidence, less self-doubt and a more creative life.
What’s inside
The improv state of mind
The science of funny: your brain during improv
Creativity: intelligence having fun
Failing without failure
Breaking free of pattern thinking
Risk taking without the risks
The under-used 55% communication tool
Leadership and team building
Removing boredom from the boardroom
20 approaches to sharpen your improv skills
Blank to Brilliant
Improv-based communication skills for business.
Communication is the ultimate soft skill in business. Blank to Brilliant applies the improv principles Joe teaches to real workplace conversations, so you listen better, adapt fast and speak with clarity, confidence and impact.
It’s written for the moments that win or lose business: sales calls, pitches, meetings, negotiations and the conversation you didn’t see coming. Exercises throughout help you build the skills, not just read about them.
Who it’s for
LeadersCommunicate with more clarity, presence and trust.
Sales reps and entrepreneursConnect with clients, pitch ideas and close more deals.
Speakers, coaches and trainersBring improv techniques into presentations and programs.
HR professionalsBuild communication skills across the whole team.
What’s inside
Silencing the inner critic
Nonverbal communication secrets
Building trust and collaboration
Conflict resolution
Reacting in the moment
Avoiding dangerous assumptions
The art of descriptive language
Effortless problem-solving
Improv in presentations
Exercises to sharpen your improv skills
Book a strategy call with Joe
The books are a great start. If you want help putting them to work in your business, it starts with a free, no-pressure strategy call on Zoom. Or call 480.614.5596.