Mentoring from someone who’s sat in your chair.
One-on-one business mentoring and consulting with Joe Hammer, a lifetime entrepreneur who has built, marketed and run small businesses. Get a clear plan, honest guidance and, when you want it, the hands-on work done for you.
Why mentoring?
Most owners don’t need another theory. They need someone who has done it to tell them straight, then help them do it.
A coach asks questions.Good coaching helps you find your own answers. That is valuable, but it can leave you guessing at what actually works.
A consultant hands you a report.You get recommendations, a bill and a binder. The doing is still up to you.
A mentor has been where you are.Joe shares what has worked in real businesses, holds you accountable, and rolls up his sleeves when you want the work done for you.
What mentoring focuses on
Some owners come to Joe with an established business that has outgrown its image, its marketing or its owner’s schedule. Mentoring focuses on three areas.
Just getting started? The Blueprint works for new businesses too.
1
Refocus your brand
Your business has grown. Your image hasn’t. For established owners whose name, look and message no longer match the business they run today.
Positioning
Decide what you want to be known for now, and who your best customers really are, so every marketing decision gets easier.
Brand refresh or redesign
Bring your name, logo, colors and message in line with the business you run today, whether that calls for a tune-up or a full redesign.
Website and marketing materials
Rework your website, sales materials and ads to match your refocused brand. In Master Builder, Joe does the work for you.
2
Bring in better customers
Fewer tire-kickers, more of the right buyers. For owners whose marketing has stalled, or who are tired of competing on price.
Lead generation and advertising
Direct-response marketing built to produce inquiries you can measure. Every campaign is tracked, kept if it pays and replaced if it doesn’t.
Online and AI search visibility
Get found when customers search Google or ask ChatGPT and other AI assistants for a recommendation.
Follow-up that closes
Simple follow-up systems that turn inquiries into appointments, and appointments into sales.
3
Run it so it doesn’t run you
Grow without being in every detail. For owners who have become the bottleneck in their own business.
Systems and AI tools
Pinpoint the routine work eating your week and hand it to AI tools and simple, reliable systems, so the business runs smoothly without you in every detail.
Selling and presenting with confidence
Lead sales conversations, pitch and speak in a way that wins business, using Joe’s Persuasive Presenting™ and Influential Interactions™ skills.
Owner mindset
Through Joe’s subconscious motivation process, Rapid Changeworks™, clear the limiting beliefs and habits that hold your growth back.
Start small. Move up when you’re ready.
Each step builds on the last, and what you’ve already paid counts toward the next one.
Test Drive$297A 90-minute recorded session to see how Joe works.$297 credited toward The Blueprint
The Blueprint$1,49730 days, one clear plan, built with Joe.$500 credited toward your first month
The FrameworkBy applicationSteady monthly mentoring and accountability.
SledgehammerBy applicationWeekly mentoring to move fast.
Master BuilderBy applicationJoe mentors you and does the work.
The Blueprint
30 days. One clear plan. Built with Joe.
$1,497
Secure checkout with Stripe. Took a Test Drive? Your $297 is credited.
What’s included
Business questionnaire and marketing review before you start
A 1-hour planning call to set the agenda
A 4-hour virtual VIP session with Joe on Zoom
A written 90-day action plan you can act on right away
30 days of email and text access to Joe
A 1-hour follow-up call to keep you on track
Monthly mentoring programs
By application. Each program starts with a 3-month commitment, because real results take more than a few weeks.
The Framework
Steady guidance and accountability
For owners who want a seasoned sounding board and someone to keep them moving.
By application · 3-month minimum
Two 1-hour mentoring calls a month
Text and cell access to Joe on business days
One marketing piece reviewed each month
Your plan updated every quarter
Sledgehammer
Move fast with weekly mentoring
For owners with momentum who want to break through faster.
By application · 3-month minimum
Weekly 1-hour mentoring calls
Unlimited marketing reviews
Joe’s S.M.A.R.T. Marketing System applied to your business
Presentation and pitch coaching for you
Priority text and cell access
Master Builder
Mentoring plus the work done for you
For owners who want it built, not just planned. Limited to two clients at a time.
By application · 3-month minimum
Everything in Sledgehammer
Joe produces the work: ads, landing pages, website updates and email campaigns
One accountable partner for strategy and execution
Add to any program: Website Revamp, AI-search visibility setup, an extra VIP session, or a staff workshop such as Influential Interactions or Improv.
“Joe’s program helped me realize how I was blending in with my competition. I now know how to differentiate my services in a way that appeals to the emotional buying process of my potential clients.”
Erick Kaind, San Diego, California
Apply for mentoring
Joe works one-on-one with a limited number of owners at a time. Tell him about your business and your goals, and he’ll reach out to set up a strategy call.
Ready for The Blueprint? You can start it right away, or apply here if you’d like a strategy call first.
A coach mostly asks questions to help you find your own answers. A mentor has built and run businesses and shares what has actually worked, then holds you accountable for doing it. Joe also offers hands-on, done-for-you work in Master Builder.
Most owners start with The Blueprint: 30 days, one clear plan, built with Joe. If you would like to see how Joe works first, take a 90-minute Test Drive. Its $297 is credited toward The Blueprint.
Joe mentors a limited number of owners at a time and works with each one personally. The application and a short strategy call make sure the fit is right before either of you commits.
Real changes in marketing and business take more than a few weeks to show up. Three months gives you enough time to put the plan to work and see results.
Yes. You can upgrade anytime and pay only the difference for that month. If you join a monthly program within 30 days of finishing The Blueprint, $500 of your Blueprint fee is credited toward your first month.
Mentoring is one-on-one and mainly on Zoom, so you can work with Joe from anywhere. Between calls, monthly mentoring clients can reach Joe by text and cell on business days.